Customer Experience, Marketing, Operating Efficiency, Strategic Business Planning

Real Money

Extraordinary Customer Experiences = Real Money.

How are you outpacing the competition? Forrester Research correlation of its Customer Experience Index with stock market values found that over time delivering consistently good customer experiences generates higher multiples and greater enterprise value. By starting with the simple fixes and later tackling the big, complex customer issues represents the greatest untapped source of revenue increase and expense reduction. By removing pain points, you:
  • Lower service costs by creating fewer problems
  • Reduce customer defections and increase incremental purchases
  • Grow sales by word-of-mouth and online referrals
Real money builds enterprise value. All the cost savings and revenue growth produced by focusing on the customer translates into greater profitability and better returns. Plus a positive buzz from customers gets investor interest to find out just what management is up to.