With average customer turnover estimated at 30%, finding a way to attract, retain, and build customer relationships is key to financial success and provides a competitive advantage.
How do you find out what your customers want and need? More importantly what’s keeping prospects from becoming your customers or driving them to competitors?
Complete a detailed analysis of the customer base and share that information with management so they can adjust policies, procedures, processes, and employee actions to focus on customer desires.
The customer retention analysis will answer these questions and lead to creation of personas to guide process improvement and messaging.