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Don’t leave your sales to chance. Let’s evaluate where you are in the market and build a go-to-market strategy that includes one or more of these elements.

Business Model + SWOT

As a baseline to developing your go-to-market strategy we’ll evaluate your business model and conduct a SWOT [Strengths | Weaknesses | Opportunities | Treats] analysis that ties together

  • Customer Personas highlighting demographics, behaviors, preferences, and channel usage patterns
  • Customer Relationships with your business channels, sales and customer service employees, and social media
  • Value Proposition spotlighting product/service features, functions, and benefits
  • Key Operating activities, partners, and resources
  • Income revenue streams, pricing, and cost structure
  • Competitive Environment, trends, and barriers to entry
  • Business Model Type for business to consumer or business to business direct sales, franchise, freemium, and subscription structure

Branding, Advertising & Promotions

Prepare SMART [Specific | Measurable | Achievable | Results | Time Bound] marketing objectives that are aligned to your business objectives including

  • Communications objectives – build awareness, consideration, call to action, referrals
  • Branding – product/service naming, tagline, logo design, color pallet, and style guide
  • Collateral design, budget, and production – print, radio, television, email, social media, demonstrations, infographics, case studies, white papers, sales packages, and website
  • Customer acquisition activities – public relations, promotions, contests, quizzes, public speaking, community involvement, special events, tradeshows, database marketing, and media placement

Grow Sales

A comprehensive marketing and promotions campaign that aligns to your business objectives can take your business to the Next Level.